Por Alexandra de Vries, AIB
Recently I attended ELIA Together, a great conference for language industry professionals in Barcelona, and it was – as those tend to be – a blast!
I spent two full days, making tons of new contacts and jotting down all kinds of ideas while listening to inspiring speakers and chatting with colleagues and potential clients.
I try to attend at least one or two conferences in my field every year, and I always come home from them on a "conference high", full of ideas and energy from meeting new people.
However, over the years I’ve learned that part of the conference magic happens after the event.
When I first started attending conferences, I would dump my conference tote full of business cards, notes and flyers in a corner of my office and dive right back into my regular work routine, telling myself that one day I would go through my notes and contacts — but, of course, I never did.
So now when I get home, I deliberately take the time to keep that momentum going:
1. I review my conference kit
Although fewer conferences hand out conference goodie bags these days, I still find myself coming home with all kinds of papers, flyers, business cards and handouts. I take the time to go through these and check websites for product info, sign up for relevant newsletters or look up companies on LinkedIn. This is a great way to refresh my memory and review anything that deserves my attention.
2. I keep a spreadsheet of all my new contacts
Networking is one of my favorite parts of attending a conference, but those valuable connections mean nothing if I forget who I met. These days I often save contacts in WhatsApp, LinkedIn and other social media. Some people still hand out business cards.
I find it helpful to add all the important contacts to a spreadsheet that includes the person’s name and contact information, the name of the event and some key information that made me want to remember the person. I may be terrible at remembering names, but I am pretty good at recalling that friendly British interpreter who also works with Dutch and Portuguese I met at a conference in Milan, or the company rep I talked to in Lisbon who sells a new accounting software for freelance linguists.
3. I review my notes
One of the things I love about conferences is the opportunity to attend a variety of sessions and workshops. In my daily work, I don’t often have the luxury to simply sit back, listen, reflect and ask questions. During sessions, I jot down ideas for my business or professional development, or make a note of an interesting book or podcast that is mentioned.
Even a speaker who doesn’t come across as the liveliest while on stage can be an invaluable source of inspiration, as they may just plant the seed for an idea that will only ripen later. Instead of letting my notes languish in those conference notes, I now go through them and add the ‘good’ ones (some turn out to be less inspired in hindsight) to my ‘little notebook of ideas’ for future use.
4. I send follow-up emails or messages
Within a week of the conference (leave it too long and it becomes awkward), I send a quick follow-up message to the people I want to stay connected with. I keep it casual, but do mention where we met, reference something we discussed and express my interest to stay in touch or add them on LinkedIn.
More and more conferences now use an app that includes a list of the participants. I find this very helpful for flagging all the people I chatted with and want to remember. That way I don’t have to focus on getting their contact information while enjoying a conversation. I also use the app to follow-up with people I wish I had talked to but didn’t.
5. I review the session slides
When a conference offers access to presentation slides, I revisit the talks that stood out to me and check the ones I missed that had people talking. I check out any useful resources and sign up for newsletters or send a LinkedIn request to follow an interesting speaker or company.
For me, attending a conference is just the beginning. The real value lies in what I do with the information afterward. By reviewing my notes and materials, connecting with my new contacts and applying what I learned, I get much more out of the conference than the usual tax-deductible fun — and feel all the luckier for the opportunity.
